Yang said she "had no idea" that the series would "become so popular all over the world." The nine-part thriller reached 1.65 billion viewers just in its first month of release. Yang also played a cameo in the South Korean series "Squid Game," one of streaming giant Netflix's all-time biggest hits. "This was happening long before OTT (over-the-top) platforms and easy subtitling," Yang explained.īut as her new independent film is touring international film festivals, the actor says South Korean films have finally become "elevated" and that Hallyu is here to stay. In the first decade of Hallyu, international fans, particularly in the US, typically downloaded pirated films while South Koreans studying abroad did the subtitling. Investments through conglomerates - or chaebols - like Samsung, Daewoo and Hyundai have all played a major role in the country's film industry.įollowing the Asian financial crisis of 1997, new conglomerates like CJ Entertainment, the Orion Group (Showbox), and Lotte Entertainment emerged to become the biggest players in the South Korean movie industry. ![]() Censorship laws were eased and investment started trickling into the film business by large Korean companies. The success of South Korean films abroad took off in the 1990s - after the last vestiges of its repressive military regimes ended. "When people watch this movie, they can relate with their own lives." 'Your view expands when you come in contact with a culture or art of a different region, like South Korea,' says Yang Mal-bok (pictured) Image: Korean Academy of Film Art South Korean films take world by storm ![]() I thought that this movie is not specific to South Korea but it contains various emotions that you can feel about the relationship of any mother-daughter," Jung told DW. "All mothers and daughters living in South Korea can relate to this story. The film centers around their turbulent mother-daughter relationship. In her latest movie, Jung plays a woman in her late twenties who lives with her mother. When asked about Hallyu, Jung Bo-ram, Yang's co-actress in the "The Apartment with Two Women," said "It's the universalist themes of Korean society" which help drive the success of South Korean films abroad. In October last year, the Oxford English Dictionary added the Korean word Hallyu to its latest edition. The Korean wave - or Hallyu - is a term widely used to describe the international success of South Korean music, film, TV, fashion and food. ![]() "I started to think that our tastes in movies were long concentrated on one side and it's obvious to me that your view expands when you come in contact with a culture or art of a different region, like South Korea," she said.īut in recent years, audiences worldwide have developed a bigger thirst for Korean cinema. "I'm a bit tired of the cultural flow that was a bit monopolized in one direction," Yang told DW. South Korean actress Yang Mal-bok, whose new film "The Apartment with Two Women" premiered at the Berlinale in February, says Bong's sentiments resonated with her. When South Korea's "Parasite" made history by becoming the first non-English language film to win the Academy Award for Best Picture, all eyes were set on director Bong Joon-ho.īong had famously said the Oscars were "very local."
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